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Who We Are

We are an Integrated Marketing agency, we specialize in EXPERIENTIAL MARKETING  and CONSUMER RESEARCH. We Create memorable moments that educate, inspire, and connect

We understand the power of brand experiences and help you engage with your audience to make every minute count. Whether your Goal is to empower your sales force, amplify your message, launch your products into the market, engage your consumer directly, or celebrate individuals within your organisation, YDX Agency helps you make it happen. From strategy to event delivery, we create personalised experiences that deliver on your objectives.

Our Approach

At YDxAGENCY, we realise the importance of understanding our consumers, their truths, aspirations and motivations.  Consumer insights or simply trends in human behaviors aims to increase effectiveness of a product or service for the consumer, as well as increase sales for mutual benefit.  

Drawn on this backdrop, YDxAgency has a marketing research department and a team whose role is to we understand our consumers well before client campaigns.  Research, insights are the backbone of our award winning experiential campaigns. 

Our work

DTB - MasterCard

Who would you take with you?

Chukua Selfie

Self test yourself today!

Sikera

Crisp & refreshing

Novozymes

Tala @ 5

#Tusonge pamoja

Past & Present clients

Safaricom twaweza logo
Nokia Logo
GSK Logo
RedHouse Digital Logo
Novozymes LOGO
Ariel Logo
KRA lOGO
CocaCola Logo
Chukua Selfie Logo
gravitylight-logo
P&G LOGO
Ketepa Tea Logo
Oral B Logo
Elton John Aids foundation logo
Tuborg Logo
SCANAD logo
TALA @5 Logo
Gillet Logo
JWT-kenya Logo

What We do

Experiential/ BTL Marketing

1. Event Marketing

  • Product Launches
  • Event management
  • Conferences
  • Music Concerts
  • Sports Events
  • CSR Events (Marathons/Walks/Sponsorships)

2. Consumer Activation's

  • Bar Activations
  • Mall Activations
  • University/Campus Activations
  • Market/Roadshows/Matatu Activations
  • Women Chama groups
  • Hospital programs
  • Sampling
  • Consumer Education

3. Direct Sales & Merchandising

  • Bar sales drives/promotions
  • Retail /Supermarket activations
  • Direct Sales: Listing & Distribution
  • Merchandising

Research

  • Syndicated Studies
  • Tracking of trends
  • Client specific studies
  • Concept Tests
  • Qualitative Studies
  • Brand Health Studies
  • Consumer Immersions

Strategy & Insights

  • Communication strategy
  • Segmentation
  • Cultural pillars
  • Interactive workshops

Our Awards

Marketing Society of Kenya

YDX Agency MSK AWARDS

2018

  1. Panadol Optizorb, Best Experiential Campaign

2017

  1. Gillette, Best product relaunch
  2. Juicy Fruit, Mars Wrigley East Africa, Best distr. Strategy & implementation
  3. Tuborg Beer, Best Experiential Marketing Campaign
  4. Tuborg Beer, Best sales promotional campaign

2016

  1. Shell, Best Sales Promotional Campaign
  2. Shell, Best Brand Loyalty Campaign

2015

  1. Downy, Best Promotional Campaign
  2. KRA, Best Launch/Re-Launch Campaign
  3. Fuzu, Best New Innovative Campaign

2014

  1. Barclays, Best Promotional Marketing Campaign

CANNES LION FESTIVAL OF CREATIVITY

YDx Agency Sheild International Award

In 2017, we won 3 Cannes Lion Bronze awards as follows:

  1. Cannes Lion Bronze (Innovation 2017)
  2. Cannes Lion Bronze (Health  2017)
  3. Cannes Lion Bronze (Product Design, 2017)

The campaign was an initiative for our clients Gravity Light and Shell Global, working closely with JWT London.

Shell Global Solutions 1
gravitylight-logo
JWT London Logo 02

Regional Reach

Kenya Flag01
Uganda Flag01
Tanzania Flag01
Nigeria Flag01
South Africa 01

Get In Touch

Want our team to contact you directly, write to us below.

Get in Touch

Want our team to contact you directly, share with us your email below.