DTB-MasterCard

Two River, Nyali (Msa) & Mega City (Kisumu)

#WhoWouldYouTakeInitiative

THE CHALLENGE

As part of the DTB MasterCard activation’s DTB Bank wanted to driving awareness & traction for the #WhoWouldYouTake Campaign. 

THE EXECUTION

The campaign is countrywide taking place in major malls in:

  • Two Rivers
  • Nyali Mombasa
  • Mega City Kisumu

THE OUTCOME

The activation will take place countywide.

Main objective for this is to drive uptake & usage of the DTB MasterCard where the more you swipe – the more your entries into the draw for the #WhoWouldYouTake campaign.

3 winners will be awarded:

  • month 1 – a fully paid trip for two to Maasai Mara;
  • Month 2 – a fully paid trip for two to Mombasa &
  • Month 3 – A fully paid for trip for 2 to New York.
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